The person behind the numbers

Alex Lundry is the founder of Redbud Consulting and the co-founder of two other leading data and analytics firms, Deep Root Analytics and Tunnl Data — and, most recently, the creator of Poll Vault, an AI-powered polling intelligence platform launched in April 2026. Hailed in the book The Victory Lab as "one of the most methodologically sophisticated opinion researchers working in Republican politics," Lundry has worked as a campaign data scientist, pollster, microtargeter, data-miner, and data-visualizer for presidential candidates, national organizations, and Fortune 50 companies.

He ran the analytics efforts for both Mitt Romney's 2012 presidential bid and Jeb Bush's 2016 primary campaign. As a pollster, he conducts surveys and moderates focus groups on subjects spanning the race for the White House all the way to Hollywood movies. He is one of the country's leading experts on electoral targeting, voter analytics, and political data-mining. Campaigns & Elections magazine has named him both a "Rising Star" and one of the top 50 "Influencers" in American politics.

Alex is also a creator of political data visualizations and infographics, with his work featured by Wired Magazine, Fast Company, and the Washington Post. He is also an adjunct instructor of data science and data visualization at Georgetown University's McCourt School of Public Policy, as well as the Data Analytics and Policy program at Johns Hopkins University.

A New Jersey native, Alex graduated from Swarthmore College with a degree in Political Science and Education. He then spent three years teaching High School social studies in suburban Philadelphia before he went to the Georgetown Public Policy Institute to receive a Masters in Public Policy. Lundry currently lives in the Brookland neighborhood of Washington DC with his wife and four children.